The popularity of cryptocurrency has begun to permeate every area of modern life and it seems that Friday night footy is no exception. The NRL recently announced its entry into a minimum three-year deal with Brisbane-based digital currency exchange Swyftx which will include naming rights to the in-game video referee review system known as ‘The Bunker’. Outside of Australia, the sponsorships and partnerships that have developed between elite sporting teams or leagues and crypto-connected businesses are becoming mainstream news.
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